My expectation from the marketing expert is, if I was a restaurant owner or retailer or any business owner, that when someone enters “I want a pizza” in their status youtarget him with such a compeling and persuading message based on the data knowledge you gathered about that customer that he will order my pizza at a premium and will come back for another the moment hunger strikes him without having the time to enter a status message.Īm I wrong to expect that from a marketing expert? “If you’re hungry for pizza and put that on your Facebook status,wouldn’t a coupon from one of your favorite pizza home delivery jointsbe perfectly appropriate at that, exact, moment in time?” – sure itwould be good to get a coupon if you are a consumer but is it for the pizza restaurant owner? Is that what online marketing is – giving things at a discount justbecause someone wants it at that time? Here’s a recent comment I made on Six Pixels of Separation regarding real-time advertising or more specificly regarding digital marketers: The articles that are there I know are the articles that I chose to read and I read them with interest and pleasure. From here on Amazon takes over and distributes the article(s) to my iPad Kindle app and my Paperwhite Kindle.įor me this is a great setup because when I pickup my Kindle or iPad it means that I have time to relax and read, if even for a brief moment. I installed a little freeware program called Automailer which checks the above mentioned RSS articles’ directory for new text files and if new files appear it automatically emails them to my Amazon Kindle email account. Instead, I save it as a txt file into a directory I’ve setup for collecting articles. When I take a short break from work I will often look through a few RSS feeds and when I find an article that I want to read I select it but I don’t read it. Reading anything other than emails in Outlook for some reason is not enjoyable but skeeming through the articles’ headlines as one would through email subject lines is actually perfect. I looked back into the past to see what old technology I can use to adapt with new technology to make things work right, for me at least.īack in the days, before Google Reader, I used Microsoft Outlook to gather my RSS feeds. Then I did something that I think takes a lot of guts in today’s push forward tech world. Of course I setup a Feedly and Digg account and looked at other RSS options available but non felt right. Without Google Reader, the Reeder app is useless until the developer adjusts it to the new realities, which apparently will happen this month. Most of my news (I am very selective) comes from RSS feeds, the balance comes from Zite both read on my iPad using the Reeder app and the Zite app. For a brief moment after Google Reader turned off its lights the internet, for me, appeared a little strange.